Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how phraseoftheday.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries.
- Technical Information: IP address, device type, operating system, browser type, and internet service provider.
- Cookies and Tracking: We use cookies, web beacons, and similar tracking technologies to recognise you and track your preferences and usage patterns.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other browsing activity.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services.
- To analyse Site usage and performance through analytics tools.
- To track affiliate links and commissions from casino and betting operators.
- To personalise your experience and deliver relevant content.
- To comply with legal obligations and enforce our Terms of Service.
- To send marketing communications (where you have opted in).
Cookie Policy
We use cookies to enhance your experience on our Site. Types of cookies we use include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track your behaviour to improve our Site performance.
- Affiliate Tracking Cookies: Monitor clicks and referrals to third-party casino and betting operators.
- Marketing Cookies: Support targeted advertising and remarketing campaigns.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling cookies may affect Site functionality. We also respect Do Not Track (DNT) signals where applicable.
Third-Party Links
Our Site contains links to casino, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or security of these third-party websites. Each third party maintains its own independent privacy policy, and we encourage you to review their terms before providing any personal information. Our inclusion of third-party links does not constitute endorsement or control over their operations.
Your Rights
Under UK and EU data protection law (UK GDPR and GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO).
US residents may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal and regulatory obligations. Affiliate tracking data is typically retained for up to 12 months. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
We will respond to data subject requests within 30 days of receipt, in accordance with applicable data protection law.